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There's an art to selling. Now, more than ever, you need to make yourself relevant as a company and differentiate yourself from the competition. There are a number of ways to do this. Engaging your target audience is one way, but what then? Once they're engaged, do you have the right people in place, with the right skill set to make the prospect act – to buy? Because that's the ultimate goal – move the needle. Make the sale. Let's explore how.

Step one. Do sales and marketing communicate? More importantly, do they get along? If each thinks the other is on an opposing team, which is often the case, then you have a starting point. The most successful companies and brands in the world have complete alignment of their sales and marketing teams. Alignment Group believes in one truth: sales and marketing share the responsibility for revenue. And both should be held accountable. 

We specialize in aligning your sales and marketing teams to increase revenue by filling the funnel from the top, nurturing the prospects into qualified leads, passing them to sales, and working the deals through the pipeline to closing. It's that simple.  

We believe sales and marketing share revenue responsibility.

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